
When the consultant told me, "Mrs. Wake, your story won't have
a happy ending," he had no idea who he was talking to.
I had other plans.
A STORY OF TRANSFORMATION
After 20 years building a thriving B2B events empire - 30+ employees, award shows worldwide - my world shattered.
It was April 2020 and I’d lost Andy, the love of my life.
What came next wasn't just a journey through grief. It was a startling discovery that widowhood held secrets no one had prepared me for.
Through dating disasters, moments of doubt, and a battle with alcohol that threatened to consume me, something unexpected happened.
I learned I could not only transform my own story but reshape the narrative for thousands of others treading a similar path.
TO A QUEST FOR A MILLION HAPPY ENDINGS
From chaos emerged a purpose: creating one million happy endings for those unexpectedly writing their second chapters. Every venture I’ve built is deeply personal.
Don’t Panic was born from my shared vision with Andy.
Chapter 2 emerged from channeling my grief into something meaningful.
WidowsFire acknowledges the human need for touch, in spite of grief.
Sober Love transformed my sobriety into an opportunity to help others find connection over consumption.
Building a portfolio of niche dating apps has allowed me to create spaces where people can find connection, love, and hope in ways that resonate deeply with their unique journeys.
At the heart of everything I do is the strength of creating and nurturing communities - whether in the world of events or in the deeply personal realm of dating and relationships. These communities have become lifelines for so many, offering connection, support, and hope during life’s most challenging transitions.
New to the portfolio, SoberAF was created for those who want to live boldly, freely, and fully – without substances defining their experience. It’s more than a lifestyle; it’s a movement for the unapologetic.
My story proves that with resilience and vision, we can transform our greatest pain into purpose.
Because sometimes, life’s most extraordinary chapter begins exactly when you think your story has ended.
Read more about my upcoming book, In the Wake of Widow's Fire: My Quest for a Million Happy Endings, and how my experiences shaped its pages here.

Whether you're planning a conference, workshop, podcast, or special event, I’d love to hear from you. I’m passionate about connecting with audiences and creating meaningful conversations that inspire and empower.
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Copyright © Nicky Wake. All rights reserved.
